Locke Chastaine (@lockechas)

Social Immersive Media

Thu, 11 Oct 2012 08:34:53 -0700

Social Immersive Media

theatlantic: Why the Internet Is About to Replace TV as the...

Fri, 05 Oct 2012 19:17:18 -0700

Why the Internet Is About to Replace TV as the Most Important Source of News

The headline conclusion of Pew’s latest monster survey of the media landscape was the demise of TV news. “There are now signs that television news is increasingly vulnerable,” the authors wrote, “as it may be losing its hold on the next generation of news consumers.”

But the larger story is the rise of the Web, which has surpassed newspapers and radio to become the second most popular source of news for Americans, after TV.

Read more. [Image: Pew]

fastcompany: Roku and 3M threw a joint movie night this morning...

Fri, 05 Oct 2012 19:14:55 -0700

fastcompany:

Roku and 3M threw a joint movie night this morning to announce the launch of a streaming projector, built on 3M technology and powered by the Roku streaming stick.

futuristgerd: (via Total Worldwide Social Network Ad Revenues...

Tue, 21 Aug 2012 11:22:02 -0700

futuristgerd:

(via Total Worldwide Social Network Ad Revenues Continue Strong Growth - eMarketer)

Gerd says: social media is becoming a default now…

How To Get Inbound Leads From Your Website [Infographic]

Mon, 20 Aug 2012 09:06:15 -0700

How To Get Inbound Leads From Your Website [Infographic]

ibmsocialbiz: Omron Europe, a leader in the field of industrial...

Sat, 11 Aug 2012 09:44:33 -0700

ibmsocialbiz:

Omron Europe, a leader in the field of industrial automation, uses this video to introduce social media for internal communication and collaboration. Via omronEurope

IT & marketing make waves together

Sat, 11 Aug 2012 09:43:37 -0700

IT & marketing make waves together :

ibmsocialbiz:

What happens when CMOs and CIOs get on the same wavelength? IBM’s Yuchun Lee provides two examples:

+ Papa Gino’s, a Boston-based pizza chain, is quickly comparing data from all marketing and promotions programs with sales and transaction frequency to tailor its mobile commerce campaign for better performance. Previously, managers spent 80% of their time just gathering the data.

+ING, a leading bank in the Netherlands analyzed customer emotions at different points of contact and changed its customer service operations accordingly.

CIOs are experienced analysts who understand the full potential and implications of technology, while CMOs are growth- and market-driven brand experts with an external lens. But as marketing channels continue to evolve and grow ever more quickly, the partnership between the CMO and CIO is without question a logical step. Together, these two positions can help one another in the ultimate goal of understanding and serving the demanding and digitally adept customer and driving revenue growth.

Via Fortune Tech

creativemornings: “If you can’t find the job you want, make...

Sat, 11 Aug 2012 09:41:31 -0700

creativemornings:

“If you can’t find the job you want, make one.”

Sara McNally, Graphic Designer and Letterpress Printer
speaking at CreativeMornings/Seattle(*watch the talk)

moneyisnotimportant: Inflation is down a little bit from the...

Sat, 11 Aug 2012 09:41:19 -0700

moneyisnotimportant:

Inflation is down a little bit from the normal 3-4% range, so this is good!

fastcompany: A university in Denmark has created a circular...

Sat, 11 Aug 2012 09:40:55 -0700

fastcompany:

A university in Denmark has created a circular dorm that will make you incredibly frustrated at the tiny double room where you spent your college years. Bet you didn’t have french windows, balconies, and a bike workshop.

More photos: The College Dorm You Wish You Lived In

futuristgerd: http://flic.kr/p/cNvgcw August 09, 2012 at...

Sat, 11 Aug 2012 09:38:45 -0700

futuristgerd:

http://flic.kr/p/cNvgcw August 09, 2012 at 03:00PM

futuristgerd: http://flic.kr/p/cNyQXd August 09, 2012 at...

Sat, 11 Aug 2012 09:38:02 -0700

futuristgerd:

http://flic.kr/p/cNyQXd August 09, 2012 at 05:23PM The Future of the content industries

futuristgerd: http://flic.kr/p/cNyPbq August 09, 2012 at...

Sat, 11 Aug 2012 09:37:43 -0700

futuristgerd:

http://flic.kr/p/cNyPbq August 09, 2012 at 05:23PM The purpose of looking at the future is to disturb the present

ibmsocialbiz: Content tips for using marketing automation...

Sat, 11 Aug 2012 09:34:24 -0700

ibmsocialbiz:

Content tips for using marketing automation software
+ It’s better to deliver two exceptional pieces of content per month through your marketing automation, than to post content that doesn’t hold any real value twice a week.
+ Make your first pieces of content to new prospects short, casual, and wholly educational (no selling allowed yet). Once the channel of communication gradually opens, you can begin to nurture with more hearty pieces of education, then get into the promotional content.
+ Create content appropriate for each stage of the sales funnel

Via Content Tips to get Better Performance from Your Marketing Automation Software | Business 2 Community

Is Your CEO Asleep at the Social Media Wheel?

Sat, 11 Aug 2012 09:33:22 -0700

almiron:

The truth is that there are plenty of company heads out there nationwide that have their heads buried in the sand when it comes to social media. If you work for one of them, do them and your company a favor: Go pick up a shovel and start digging them out.http://seb.tl/P7jTA5 #domainnames

The Case for Vacation: Why Science Says Breaks Are Good for Productivity - Atlantic Mobile

Sat, 11 Aug 2012 09:32:42 -0700

The Case for Vacation: Why Science Says Breaks Are Good for Productivity - Atlantic Mobile:

futuristgerd:

Who might have guessed that kitty videos and cake blogs would make us more productive? Henry Ford, probably. In the mid-1920s, the auto giant reduced his factories’ workweek from six days to five, and 48 hours to 40, after discovering that productivity returns diminished steadily after his workers toiled eight hours a day, five days a week.

"The next revolution will be always-on, always-broadband communication. And for that we need a..."

Sat, 28 Jul 2012 09:31:14 -0700

“The next revolution will be always-on, always-broadband communication. And for that we need a radical rethink of the role of the operators and of infrastructure. When we talk about “designing the whole widget” in the age of mobile broadband, the whole widget must include the network”

- The Future of Communication? Let’s Ask the Experts

Gerd says: agreed… I call this TeleMedia see http://gerd.fm/telemedia

(via futuristgerd)

ibmsocialbiz: A very cool ad. Shows how mobile apps can grab...

Sat, 28 Jul 2012 09:27:16 -0700

ibmsocialbiz:

A very cool ad. Shows how mobile apps can grab real-time data from a phone’s camera, accelerometer, compass, GPS, WiFi, and Bluetooth, determine where you are (via GPS and/or WiFi), whether you’re on foot or in a car (via the accelerometer), and what you’re photographing. Geo-fencing capabilities transmit advertisements and marketing materials only to phones in selected locations. Via The CMO Site.

"A new report looks at the Swedish recorded music market, and found that it’s up an astounding 30.1%..."

Sat, 28 Jul 2012 08:44:30 -0700

“A new report looks at the Swedish recorded music market, and found that it’s up an astounding 30.1% in the first half of this year, due almost entirely to Spotify. Digital music now accounts for 63.5% of all music sales, and streaming services (mainly Spotify) represent 89% of all digital music sales.”

- The Swedish Experiment: Spotify Helps Recording Industry Make Lots Of Money | Techdirt (via futuristgerd)

How CMOs and CIOs can work together

Sat, 28 Jul 2012 08:43:33 -0700

How CMOs and CIOs can work together:

ibmsocialbiz:

With new tools from IBM CMOs can become more responsive to changing business conditions without waiting for IT to implement requests. Marketers can now:

Post rich media assets like images, videos, podcasts on the web, engaging with a variety of content to capture attention and drive further awareness/interest.

Change content on the fly without having to engage IT. That will save time and enable Marketing to adapt to customer needs quickly.

Track and monitor activity on a website. IBM makes websites adaptive, so that companies can customize offers, messaging, and content to increase traffic and convert visitors to customers.

Synchronize information with all channels seamlessly, whether it’s a remote device, social media site such as Facebook or organization’s internet website.

Via Forbes