Social Immersive Media
The headline conclusion of Pew’s latest monster survey of the media landscape was the demise of TV news. “There are now signs that television news is increasingly vulnerable,” the authors wrote, “as it may be losing its hold on the next generation of news consumers.”
But the larger story is the rise of the Web, which has surpassed newspapers and radio to become the second most popular source of news for Americans, after TV.
Read more. [Image: Pew]
Source: The Atlantic
Gerd says: social media is becoming a default now…
What happens when CMOs and CIOs get on the same wavelength? IBM’s Yuchun Lee provides two examples:
+ Papa Gino’s, a Boston-based pizza chain, is quickly comparing data from all marketing and promotions programs with sales and transaction frequency to tailor its mobile commerce campaign for better performance. Previously, managers spent 80% of their time just gathering the data.
+ING, a leading bank in the Netherlands analyzed customer emotions at different points of contact and changed its customer service operations accordingly.
CIOs are experienced analysts who understand the full potential and implications of technology, while CMOs are growth- and market-driven brand experts with an external lens. But as marketing channels continue to evolve and grow ever more quickly, the partnership between the CMO and CIO is without question a logical step. Together, these two positions can help one another in the ultimate goal of understanding and serving the demanding and digitally adept customer and driving revenue growth.
Content tips for using marketing automation software
+ It’s better to deliver two exceptional pieces of content per month through your marketing automation, than to post content that doesn’t hold any real value twice a week.
+ Make your first pieces of content to new prospects short, casual, and wholly educational (no selling allowed yet). Once the channel of communication gradually opens, you can begin to nurture with more hearty pieces of education, then get into the promotional content.
+ Create content appropriate for each stage of the sales funnel
Is Your CEO Asleep at the Social Media Wheel?
The truth is that there are plenty of company heads out there nationwide that have their heads buried in the sand when it comes to social media. If you work for one of them, do them and your company a favor: Go pick up a shovel and start digging them out.http://seb.tl/P7jTA5 #domainnames